Hey! Craig Dawber here and welcome to this blog post…
Today, I want to talk with you about how to increase your email open rates.
When I first set out on my internet marketing career email open rates were extremely high. Email marketing was fairly new and people had not been subjected to mass mail, spam mail and email overload in general.
As time has gone on, people have become a lot more savvy when it comes to opening emails. They are now concerned about spam, viruses and being drawn into something they are not really up for. Each email they receive is viewed with scepticism and suspicion unless it is from a trusted source or someone they feel they know. Thus it has become harder to get the recipient to open your emails and read the content you have worked so hard on.
If you have an email subscriber list and you are using email marketing to promote your products and services, one of your most important goals should be to get as many people to open your emails as possible. That’s why your message’s subject line is so important. If your readers don’t like your subject line, or if it doesn’t resonate with him or her, they’re not going to open your message. And that means they’re not going to click through to your offer, and they’re not going to buy from you.
The fact is, your subject line is the most important part of your email message. If it doesn’t get your readers’ interest, your open rate is going to be terrible. And if that’s the case, you’re wasting your time using email marketing. Here are 3 tips that will help you to get more people opening your messages.
1 – One of the best ways to increase your email open rate is by using compelling subject lines that offer or promise a result to your readers. If you can include hooks such as curiosity, benefits, controversy, and other factors such as timely news or tips, that is also going to increase your open rate. Having said that, simply using a touch of curiosity is always a great place to start.
As an example, your subject line might be, “Is this the best book ever written?”, which will get people to open your message, and then you could talk about a book that’s related to your topic. You can show how the message from the book relates to the product or service you sell, and then make your readers an offer. You must remember that you can’t use a subject line that’s not related to the content of your message. That’s a violation of the CAN-SPAM laws and will get you into trouble. Plus your readers aren’t going to continue to open your messages if you do a bait and switch on them like that.
But if you can find a way to add drama, curiosity, or promise a result or benefit in your subject line, and then tie that into your message content so it all makes sense, you are going to get people to open your message. Once they’ve opened it, if you can hold their attention with a compelling story or something interesting and helpful to them, they’re going to read it right through.
2 – Split testing your broadcast messages by using two different subject lines is a good way to know what your readers want to know, because they’ll vote by clicking to open your message or not. So send the same message to everybody on your list, but split the recipients into two groups (most automatic email programs will let you do this). One group receives subject line #1, the other group gets subject line #2.
The goal is to find out which subject line gets the most number of people to open your message. When you find the winner, resend the same message to the people who didn’t click on the message the first time. That will get the maximum number of people to open your message and read it.
3 – Another great idea is to spy on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
By using compelling subject lines that entice people to open the message to learn more, you’re going to find a lot more people will read those messages, and ultimately you will make more money from your business. Split testing to find the best subject lines, and then re-sending the same message to people who didn’t read it the first time, can bump up your response by an extra 30% to 60%, with very little extra work on your part.
Learning from your competitors and other marketers is a time-tested strategy for improving your results in any kind of marketing. Combined, these 3 tips could lead to a significant increase in your sales and profits.
Further Boosting Open Rates;
Some people use opt-in forms that only require an email address, this generally leads to more leads. But more leads in bulk with this technique doesn’t necessarily mean that you will earn money. I have found that by requiring a name and an email address it enables us to make our emails more personal which has seen increases in conversion rates and ultimately sales. Using this method ensures relationships are formed, and customers will want to continue doing business with you.
Personalization is one great way to boost your open rates, but there are others. As discussed earlier, a compelling email subject line will definitely lead to higher open rates. You should consider using words such as “free”, “secrets”, “discover”, “learn”, “how to”, “you”, “tips”, or even a 3 word email subject line. The shorter the better – but sometimes an email subject line needs to be longer to get your point across.
Another great way to boost email open rates is by making sure that you end up in the “inbox” section of your subscriber’s email account. If your emails are ending up in the “spam” folder of your recipients email account, then you’re campaign is in big trouble. To fix this, first stick with an email autoresponder service that is known to have a good reputation for ending up in the “inbox” section of their email accounts.
Obviously you can use “Aweber” which I recommend, but there are others out there that are pretty good like “Mail Chimp” or “Constant Contact”. No matter what service you use, make sure your emails are ending up in the right section of your subscriber’s email account. This is essential to your email marketing success.
When it comes to boosting email open rates, you can do a lot to improve the chances of getting people to open up your emails. For some quick tips to offer, simply keep your subject lines short, require a name and email address so you can use first name personalization, have people double confirm to your email newsletter, use a good autoresponder program, and maintain an excellent reputation for having good content. You’ll go far with this mindset.
I hope you found this blog post helpful, good luck with your email marketing efforts.
Please like, share and comment as I always love reading your thoughts.
To YOUR Success,