Hey, John Chadwick here and welcome to today’s blog post on, “Getting started with Facebook advertising pixels”! 

Planning to advertise on Facebook?

Well, there’s this one very important advertising component your marketing toolkit shouldn’t miss—and that is Facebook Advertising Pixel.

The tool is designed to help you understand the nature of your audience for better targeting, and you’re free to use it whether or NOT you’re planning on running Facebook ads.

How it Works

Facebook Advertising Pixels operate a lot like Google Analytics, but with a lot more to offer.

For those with no clue, Google Analytics allows you to keep track of the number of times a particular website has been visited. It can as well show you the number of times a particular image has been viewed.

Well, it bears repeating that the principle behind how Facebook pixel operates isn’t very much different from that.

First, the Pixel itself is nothing more than a transparent, 1 x 1 image file that you can embed in your web page to keep track of those visiting it.

But that’s NOT where it ends.

This feature does NOT only record the number of times those visiting your site but their specific browser, IP address and the kind of machine they’re using as well. It then signals Facebook to create a unique ID for this particular visitor.

All the details concerning the user will then be stored, and if it happens they have other devices that they use to access your site or Facebook for that matter, all these details will be strung together and linked to that particular user.

Meaning, Facebook uses this feature to gather all the relevant details on every single visitor of your website or webpage.

But that’s NOT where it stops.

Once the pixel is seen, and all the relevant information concerning every single one of your visitor noted. Facebook will go ahead and scour your web page trying to get what it’s all about.

That way, Facebook can be able to tell what the user was trying to search for, more so if the user has visited other sites with similar content.

From this, Facebook will also be able to tell which particular users have been checking a particular product for a given stretch of time, but are yet to purchase it. They will then know the kind of adverts to send to them.

Even better, the ads will be sent to every single one of the device the user has been using to get online. Take for instance, if the user happened to have seen the advert on his mobile device, but it wasn’t clear enough for him to click on play. The same advert will be sent to his desktop next time he uses it to access the internet.

How To Install The Pixel

Installing the pixel is as simple as ABC…

Step 1

The first thing to do is log in to your Facebook account. Now, at the top right corner of the account, click on the arrow pointing down, found next to the quick search button. Click on Manage ads, then on Facebook ads (at the top left corner), and lastly on Pixels (listed as an asset drop-down).

The next page will require you to create a pixel. Just click on “create pixel” and you’ll be directed to another page where you’ll be asked to choose whether you want to “Use an Integration or Tag Manager” or “Copy and Paste the Code”. Click on “Copy and Paste the Code.”

You should be able to see the code on the next page. Just move your cursor towards it and click on it to copy the code.

Step 2

The next thing to do is to paste the code on your website. How this is done tends to vary depending on which CSM platform you’re using.

For WordPress

The easiest way to do this is to head to your WordPress dashboard and install “Insert Headers and Footers” plugin.

Once done, go to the plugin and from settings, click on “Insert Headers and Footers.”

You can now paste the code in the box labeled Scripts in Header’, before clicking on Save’.

Verifying if The Pixel is Working

After you’ve gone through the hustle of installing the Pixel to your website, simple conventional wisdom demands that you at least try to check out if it’s working.

Here are a number of ways you can choose to go on with this:

– After you’ve copied the code to your website and clicking on Save’, try reloading the page and see if the embedded box appears in your web pages.

– If you’re using Chrome browser, you can download Facebook Pixel Helper’ extension. This should be able to show you if the pixel is working.

– If you used a Power Editor to set up the ads, go ahead and refresh the tab. If the pixel reads verified, then you have nothing to worry about. Otherwise, you might want to go through the process all over again.

How to Use Facebook Advertising Pixel Like a Pro

Now that you know what Facebook advertising Pixel really is and how to install it. What next?

Well, strategy. You need a well thought-out strategy and plan on to get the most out of this one very important feature.
Here’s one such strategy:

– Start by publishing an informative article for your audience.

– Next, try including a lead magnet opt-in pertinent to what your article is all about.

– You can now add the Pixel code to the thank you page of the opt-in.

– The next thing is to set up a custom to retarget the audience coming to your website.

– You can now go ahead and set up a campaign ad on Facebook. Make sure the ad is directing people to the article.

– After letting the ad run for some time, you can go ahead and set another ad campaign, but this time with web conversion as the objective.

– The last thing to do is to retarget those who visited the article with an opt-in offer you know they’ll have a hard time resisting. This will make it easier for them to convert as they have consumed one of your content.

I hope you’ve enjoyed today’s blog post, remember to like, share and comment!

To YOUR Success,

John Chadwick

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